International Game Publishing & Cross-Border Projects
Legal support for Chinese game businesses expanding internationally, including publishing agreements, platform requirements and cross-border cooperation.
Service Overview
Publishing a game internationally requires more than translating user agreements and privacy policies prepared for the Chinese market.
Legal and regulatory requirements vary across jurisdictions, including those governing market access, age ratings, in-game virtual currencies, gacha mechanics, the protection of minors, cross-border data transfers, user-generated content (UGC), and advertising and marketing. Distribution platforms also apply their own review requirements, which evolve over time.
This page covers Chinese game businesses publishing outside mainland China. If you are an overseas studio planning a release in China, see our China Market Entry service.
Scope of Services
Market Access & Content Requirements: We identify applicable requirements in target markets relating to publishing entities, licensing and regulatory filings, age ratings, content restrictions, and localization.
International Publishing & Platform Agreements: We review agreements for international publishing, regional agency arrangements, joint operations, and platform distribution, focusing on territorial scope, exclusivity, payment and revenue-sharing terms, termination, and dispute resolution.
Monetization & Consumer Protection: We assess in-game virtual currencies, randomized reward mechanics, subscription models, pricing disclosures, refund arrangements, advertising, and streamer promotions against applicable consumer protection and related legal requirements.
Privacy, the Protection of Minors & Online Safety: We review compliance requirements relating to cross-border data transfers, the protection of children and adolescents, and social features such as chat, in-game party features, live streaming, and user reporting tools.
Planning a Game Release in China?
Explore the legal issues involved in your proposed release, from content and publishing requirements to local partnerships, IP protection and player data.